My Struggle With Using My Name For, And How I Overcame It


Many don't know this, but I struggled very much, and very long, deciding if I should use my own name as the domain name. I knew that my focus and passion was to share and help individuals to:

  1. start and grow a business one actually loves
  2. grows personally and consciously
  3. live their best lives ever

But one of my deepest struggles was this sole question: could I actually use my own name (Nigel Chua) as my domain name? Ask my wonderful wife, Louise, who has been patiently listening to me ask her and myself the question above again and again and again since 2009. Logically, it makes perfect sense to use a different domain name which quickly summarizes what I do, such as Entrepreneur-Resources, Business-Startups, or for personal development related domains such as Personal-Development or something along that line.

My logical mind said it made sense, but my heart declined again and again.

When I thought logically about using, it doesn't make sense to me, because using my name doesn't make SEO or business sense at all. Yet, my heart seems to think that is enough.

Thinking deeper into it, perhaps the better question, or maybe the real question deeper down was - am I enough? Is using my name enough?

Then realization hit me - I am me. I am who I am, and is the embodiment of me - and that's all I'm offering to my readers. will have all of me, all of my mind - I am serious and sincere about helping you, my readers to

  1. start and grow a business one actually loves
  2. grows personally and consciously
  3. live their best lives ever

There will be no corporations, company name or shells in front of me and what I publish here - it'd be from the hip, heart and head. With no holds barred. That's what's approach will be.

And that's my story, how I finally decided to use my own domain name here. It's been a good four years since 2009 when I started struggling with it, but I'd say it's been definitely worth the wait.

You, my readers, are the reason why I'm here, and why I'll still be here. You're the reason I serve and write. For that, I thank you, my readers.

Where to next?

Head to Home Page

Start with these:

  1. Start Here
  2. FIRE Manifesto
  3. FIRE 101 and
  4. The Passive Income Lifestyle Framework.

They are my recommended to start with articles that ties in the entire framework, philosophy and working model of FIRE Lifestyle

Save-Earn-Invest More Articles

  1. Ruthlessly Cull Unnecessary Expenses
  2. Respect The $10s
  3. Small Tweaks To More $10s
  4. $150K+ By 35 - Reality Or Delusion?
  5. Start An Online Side Hustle With Solo Build It
  6. Start Investing For Passive Dividend Income In Just 3 Days
  7. How To Retire With $3 Million
  8. Invest To Spend On Luxury & Liabilities (Whatever You Want*)
  9. Shocking Maths Of Early Retirement (It's Less Than You Think)

See more Save, Earn & Invest More articles here.


  1. Contact me by email at (even just to say hi) at
  2. See the latest articles and updates at the blog
  3. Check out my resource page to see the tools I use
  4. See my top two resources for online business below: Wealthy Affiliate (left) and Solo Build It (right) - both have very specific strengths and functions

Wealthy affiliate: #1 to learn how to build profitable wordpress online businesses

Wealthy Affiliate is my recommended for WordPress online businesses.

I've been a premium member of Wealthy Affiliate since 2015 and there are a number of pros to be with them, which you can read at my Wealthy Affiliate review here.

One of my favorite points of WA is that they have a try-before-you-buy forever-free membership which you can sign up here for free. No credit card needed.

solo build it (sbi): #1 for offline businesses local search engine ranking, traffic and lead generation

Solo Build It (SBI) is my #1 tool for local search engine optimization (SEO) domination as well for online marketing which I've been using since 2010 personally for multiple projects.

Read why I chose Solo Build It...

...and more importantly, why I still stay with Solo Build It (SBI) till today and use them exclusively for all my SEO, traffic and e-lead generation.

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