What is email marketing?



Email marketing is the promotion of products and services to your audience through email. Successful, long-term email marketing depends on building sincere relationship and trust with your audience.

Your email list is vital to the success of your business because it’s the most direct way for you to communicate with your fans and future customers. As marketing expert Amy Porterfield says, “The energy of your business is directly tied to the strength of your email list.”

This is true.

Top Rule for Email Marketing

If you want to build an online business, you must focus on starting and growing an email list—now.

If you don’t know how to start building a list, don’t worry. Before I get too deep into the resources, I first want to share the biggest lesson I’ve learned related to email marketing: it’s not the size of your email list that matters, it’s the quality of it.

Focus on quality over quantity. A strong business solves problems—focus on finding the people who have the problems that your business solves. There are businesses with less than 200 emails which have 5-figure product launches!

How?

Because those business owners focuses on growing an email list with the right kind of people, and they served them with the right kind of product.

Whether you’re into affiliate marketing, creating your own products, or even if you aren’t sure what you’re going to sell yet, start connecting with your audience now.

How to get started with email marketing

Regardless if you have a list size of zero (starting out), hundreds to tens of thousands - there are 3 key principles of email marketing:

  •     Your subscriber are people, not dollars or ATM to send you money.
  •     Your primary goal is to serve your audience's needs, not sell to them.
  •     When your audience succeeds, they will look for ways to pay you back.

You will find that it’s much easier to write emails when you think about your audience as trusted friends. It’s also more exciting to do the work of building your list when it means that you’re building meaningful relationships.

Resources for email marketing

My #1 recommended service/resource for email marketing is GetResponse, which I personally use.

  • They're very affordable:

    a. free 1st month trial
    b. $15/month for up to 1000 subscribers (most competitors charge $29/month for 0-500 subscribers, that's close to 75% cheaper)

  • They're very easy to use to create landing pages, optin forms, autoresponders and

  • Their support is very fast and helpful

I'll be writing more reviews on GetResponse soon, and I will be sharing special subscribers-only infographics such as

  • How To Use Email Autoresponders
  • How To Get Your Emails Opened And Read
  • How to Build Your Email List Using Incentives
  • How To Build Trust With Customers In Your Email List

...and how-to for email marketing too - sign up for the newsletter to find out more =)

Where to next?

  1. Back to NigelChua Home Page

  2. Contact me by email at (even just to say hi) nigel@nigelchua.com

  3. See the latest articles and updates at the blog

  4. Check out all the resources and tools I use

  5. See my top two resources below: Wealthy Affiliate (left) and Solo Build It (right) - both have very specific strengths and functions

Wealthy affiliate: #1 to learn how to build profitable wordpress online businesses

Wealthy Affiliate is my recommended for WordPress online businesses.

I've been a premium member of Wealthy Affiliate since 2015 and there are a number of pros to be with them, which you can read at my Wealthy Affiliate review here.

One of my favorite points of WA is that they have a try-before-you-buy forever-free membership which you can sign up here for free. No credit card needed.

solo build it (sbi): #1 for offline businesses local search engine ranking, traffic and lead generation

Solo Build It (SBI) is my #1 tool for local search engine optimization (SEO) domination as well for online marketing which I've been using since 2010 personally for multiple projects.

Read why I chose Solo Build It...

...and more importantly, why I still stay with Solo Build It (SBI) till today and use them exclusively for all my SEO, traffic and e-lead generation.


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#1 Recommended Online Business University And Platform

Name: Wealthy Affiliate

Scoring: 96%

Founders: Kyle & Carson

Pricing:

I've been a premium Wealthy Affiliate member since 2015, read my Wealthy Affiliate Review here.

I recommend them if you want to learn how to make money online.

Better still, you can try Wealthy Affiliate for free here.



Solo Build it (SBI)

Solo Build It!

Solo Build It is my #1 tool for local search engine optimization (SEO) domination as well for online marketing which I've been using since 2010 personally for multiple projects.

Read why I chose Solo Build It...and more importantly, why I still stay with Solo Build It (SBI) till today and use them exclusively for all my SEO, traffic and e-lead generation.



GetResponse Email Marketing

Building a relationship with your audience, customers and readers are highly important for any offline and online business, and I recommend GetResponse for their services, great price, ease-of-use.

Try GetResponse today (1st month free)

Bonus: learn how to use an email autoresponder



Google Suite

Google Suite (GSuite) is THE recommended Google tools for email, calendar, documents, sheets - for productivity  and communication.

GSuite/GMail one month free trial available here.



Shopify

Shopify has made it very easy to start an ecommerce business, solving most of the tech and logistical barriers and even has product suppliers with Oberlo!

Try Shopify today

Books I'm Reading

Holy Bible

Tribe Of Mentors

Seneca Letters From A Stoic

Seneca On The Shortness Of Life

See my full book/read list here.

Blogs I Follow

Tim Ferriss

Pat Flynn

Tony Robbins

Ramit Sethi

Richard Branson