What is email marketing?

Email marketing is the promotion of products and services to your audience through email. Successful, long-term email marketing depends on building sincere relationship and trust with your audience.

Your email list is vital to the success of your business because it’s the most direct way for you to communicate with your fans and future customers. As marketing expert Amy Porterfield says, “The energy of your business is directly tied to the strength of your email list.”

This is true.

Top Rule for Email Marketing

If you want to build an online business, you must focus on starting and growing an email list—now.

If you don’t know how to start building a list, don’t worry. Before I get too deep into the resources, I first want to share the biggest lesson I’ve learned related to email marketing: it’s not the size of your email list that matters, it’s the quality of it.

Focus on quality over quantity. A strong business solves problems—focus on finding the people who have the problems that your business solves. There are businesses with less than 200 emails which have 5-figure product launches!


Because those business owners focuses on growing an email list with the right kind of people, and they served them with the right kind of product.

Whether you’re into affiliate marketing, creating your own products, or even if you aren’t sure what you’re going to sell yet, start connecting with your audience now.

How to get started with email marketing

Regardless if you have a list size of zero (starting out), hundreds to tens of thousands - there are 3 key principles of email marketing:

  •     Your subscriber are people, not dollars or ATM to send you money.
  •     Your primary goal is to serve your audience's needs, not sell to them.
  •     When your audience succeeds, they will look for ways to pay you back.

You will find that it’s much easier to write emails when you think about your audience as trusted friends. It’s also more exciting to do the work of building your list when it means that you’re building meaningful relationships.

Resources for email marketing

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