What is email marketing?

Email marketing is the promotion of products and services to your audience through email. Successful, long-term email marketing depends on building sincere relationship and trust with your audience.

Your email list is vital to the success of your business because it’s the most direct way for you to communicate with your fans and future customers. As marketing expert Amy Porterfield says, “The energy of your business is directly tied to the strength of your email list.”

This is true.

Top Rule for Email Marketing

If you want to build an online business, you must focus on starting and growing an email list—now.

If you don’t know how to start building a list, don’t worry. Before I get too deep into the resources, I first want to share the biggest lesson I’ve learned related to email marketing: it’s not the size of your email list that matters, it’s the quality of it.

Focus on quality over quantity. A strong business solves problems—focus on finding the people who have the problems that your business solves. There are businesses with less than 200 emails which have 5-figure product launches!


Because those business owners focuses on growing an email list with the right kind of people, and they served them with the right kind of product.

Whether you’re into affiliate marketing, creating your own products, or even if you aren’t sure what you’re going to sell yet, start connecting with your audience now.

How to get started with email marketing

Regardless if you have a list size of zero (starting out), hundreds to tens of thousands - there are 3 key principles of email marketing:

  •     Your subscriber are people, not dollars or ATM to send you money.
  •     Your primary goal is to serve your audience's needs, not sell to them.
  •     When your audience succeeds, they will look for ways to pay you back.

You will find that it’s much easier to write emails when you think about your audience as trusted friends. It’s also more exciting to do the work of building your list when it means that you’re building meaningful relationships.

Resources for email marketing

My #1 recommended service/resource for email marketing is GetResponse, which I personally use.

  • They're very affordable:

    a. free 1st month trial
    b. $15/month for up to 1000 subscribers (most competitors charge $29/month for 0-500 subscribers, that's close to 75% cheaper)

  • They're very easy to use to create landing pages, optin forms, autoresponders and

  • Their support is very fast and helpful

I'll be writing more reviews on GetResponse soon, and I will be sharing special subscribers-only infographics such as

  • How To Use Email Autoresponders
  • How To Get Your Emails Opened And Read
  • How to Build Your Email List Using Incentives
  • How To Build Trust With Customers In Your Email List

...and how-to for email marketing too - sign up for the newsletter to find out more =)

Where to next?

Head to Home Page

Start with these:

  1. Start Here
  2. FIRE Manifesto
  3. FIRE 101 and
  4. The Passive Income Lifestyle Framework.

They are my recommended to start with articles that ties in the entire framework, philosophy and working model of FIRE Lifestyle

Save-Earn-Invest More Articles

  1. Ruthlessly Cull Unnecessary Expenses
  2. Respect The $10s
  3. Small Tweaks To More $10s
  4. $150K+ By 35 - Reality Or Delusion?
  5. Start An Online Side Hustle With Solo Build It
  6. Start Investing For Passive Dividend Income In Just 3 Days
  7. How To Retire With $3 Million
  8. Invest To Spend On Luxury & Liabilities (Whatever You Want*)
  9. Shocking Maths Of Early Retirement (It's Less Than You Think)

See more Save, Earn & Invest More articles here.


  1. Contact me by email at (even just to say hi) at nigel@nigelchua.com
  2. See the latest articles and updates at the blog
  3. Check out my resource page to see the tools I use
  4. See my top two resources for online business below: Wealthy Affiliate (left) and Solo Build It (right) - both have very specific strengths and functions

Wealthy affiliate: #1 to learn how to build profitable wordpress online businesses

Wealthy Affiliate is my recommended for WordPress online businesses.

I've been a premium member of Wealthy Affiliate since 2015 and there are a number of pros to be with them, which you can read at my Wealthy Affiliate review here.

One of my favorite points of WA is that they have a try-before-you-buy forever-free membership which you can sign up here for free. No credit card needed.

solo build it (sbi): #1 for offline businesses local search engine ranking, traffic and lead generation

Solo Build It (SBI) is my #1 tool for local search engine optimization (SEO) domination as well for online marketing which I've been using since 2010 personally for multiple projects.

Read why I chose Solo Build It...

...and more importantly, why I still stay with Solo Build It (SBI) till today and use them exclusively for all my SEO, traffic and e-lead generation.

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