Create Key Business Assets

Your company assets are only as good as your ability to keep and protect them (especially in cases of intellectual properties), be it your company name, logo, inventions or best selling product - take steps to protect your ownership rights. We will discuss and explore six (6) key business assets in this step.

  1. Website Address
  2. Trademarks
  3. Copyrights
  4. Patents
  5. Provisional Applications for Patents
  6. Confidentiality Agreements

Website Address / Domain name

As more customers go digital, more businesses are also going to the internet for retail and internet marketing. One of the keys to establish a web presence is to secure a domain name for your business (an example of a domain name is

There are a number of low-cost web services that will help you register a domain name for you, as well as provide email and website templates as well.

If you have a unique name for your business and/or products/services, register it as soon as you can. Sometimes, you'd find that someone has beat you to it, but don't be discouraged - you can choose to wait for their registration to expire and then buy (assuming they don't renew) or you can go to them directly and purchase from them.

Get your own domain here or with Solo Build It.


A trademark will be one of the most important business assets you'll ever own. It's your own brand name, logo or symbol that distinguishes your company and your products/services from another.

When you register your trademark you go on official record as the official owner of the mark - this gives you a significant favor should there be a dispute over your rights to use the mark.

This is especially useful if you find that another company or person is hurting your business reputation or causing confusion by using your trademark to sell similar or lower-quality-and-cheaper goods.

You can indicate ownership of a mark with a symbol of "TM" for your business, or "SM" for a service mark...but there is no protection to them - only registered marks are allowed to use the registered mark symbol "®".


Trademarks are for intellectual property protection, but copyrights grants you exclusive legal rights to your creative work, which can include any content, creative or not, such as website content, literature produced, music etc.

To receive a copyright protection for your work, your creation MUST be expressed in tangible, physical or digital form such as a piece of writing in print or in internet publishing (such as this post).

Once you get the protection, copyright protection prohibits others from taking or copying or reproducing your work without your go-ahead.


If you have good ideas that are workable, don't wait for someone else to "discover" it and take it into a success. Quickly protect your idea/invention so that you can protect it and leverage for it to be a cash machine for you.

You do this by patenting it, excluding other people from using, making, offering for sale or to sell the invention for a limited amount of time in exchange of public disclosure whenever a patent is granted.

There are three kinds of patents: (1) utility patents for processes, machines, manufacturing article or a composition matter; (2) design patents for new, original and ornamental designs; and (3) plant patents for inventions or discoveries of plants that are distinct and new.

If you're going in this direction, I'd recommend you speak to a attorney specializing in patent and intellectual property.

Provisional Applications for Patents

This is to buy time for you to protect your invention(s) until you're ready to build the patent and submit the full patent application. It's a little like down-payment to secure your patent rights.

It expires after one year, so plan and prepare for it. This is to prevent others from claiming your invention, but check with your patent attorney.

Confidentiality Agreements

If at anytime you're thinking about exposing your company's secrets, regardless whether it's a customer list, a specific business or manufacturing process or financial information that you should keep away from your competition - protect this information.

With a Non-Disclosure Agreement (NDA), you can do this. It can be a "One-Way" NDA or "Mutual" NDA to protect information.

Where to next?

  1. Back to NigelChua Home Page

  2. Contact me by email at (even just to say hi)

  3. See the latest articles and updates at the blog

  4. Check out all the resources and tools I use

  5. See my top two resources below: Wealthy Affiliate (left) and Solo Build It (right) - both have very specific strengths and functions

Wealthy affiliate: #1 to learn how to build profitable wordpress online businesses

Wealthy Affiliate is my recommended for WordPress online businesses.

I've been a premium member of Wealthy Affiliate since 2015 and there are a number of pros to be with them, which you can read at my Wealthy Affiliate review here.

One of my favorite points of WA is that they have a try-before-you-buy forever-free membership which you can sign up here for free. No credit card needed.

solo build it (sbi): #1 for offline businesses local search engine ranking, traffic and lead generation

Solo Build It (SBI) is my #1 tool for local search engine optimization (SEO) domination as well for online marketing which I've been using since 2010 personally for multiple projects.

Read why I chose Solo Build It...

...and more importantly, why I still stay with Solo Build It (SBI) till today and use them exclusively for all my SEO, traffic and e-lead generation.

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#1 Recommended Online Business University And Platform

Name: Wealthy Affiliate

Scoring: 96%

Founders: Kyle & Carson


I've been a premium Wealthy Affiliate member since 2015, read my Wealthy Affiliate Review here.

I recommend them if you want to learn how to make money online.

Better still, you can try Wealthy Affiliate for free here.

Solo Build it (SBI)

Solo Build It!

Solo Build It is my #1 tool for local search engine optimization (SEO) domination as well for online marketing which I've been using since 2010 personally for multiple projects.

Read why I chose Solo Build It...and more importantly, why I still stay with Solo Build It (SBI) till today and use them exclusively for all my SEO, traffic and e-lead generation.

GetResponse Email Marketing

Building a relationship with your audience, customers and readers are highly important for any offline and online business, and I recommend GetResponse for their services, great price, ease-of-use.

Try GetResponse today (1st month free)

Bonus: learn how to use an email autoresponder

Google Suite

Google Suite (GSuite) is THE recommended Google tools for email, calendar, documents, sheets - for productivity  and communication.

GSuite/GMail one month free trial available here.


Shopify has made it very easy to start an ecommerce business, solving most of the tech and logistical barriers and even has product suppliers with Oberlo!

Try Shopify today

Books I'm Reading

Holy Bible

Tribe Of Mentors

Seneca Letters From A Stoic

Seneca On The Shortness Of Life

See my full book/read list here.

Blogs I Follow

Tim Ferriss

Pat Flynn

Tony Robbins

Ramit Sethi

Richard Branson